Commercial Truck Lettering: A Profitable Marketing Strategy

Being able to display your fashion brand on the road while driving from store to store can become a very profitable marketing strategy. One highly effective way to do this is through branded commercial truck lettering that stands out with style. It’s important to be familiar with the legal guidelines for commercial truck lettering, but don’t get bogged down by basic legal compliance. When you visualize your fashion brand, whether you’re selling Ankara Suits or some other trendsetting style, the following guide will help you create a cohesive branding strategy that also meets the necessary commercial truck lettering requirements.

There are two main options for floating a fashion brand on the road 24/7: Box Trucks and Freight Trucks. The difference between the two is that Box Trucks are the typically smaller trucks, while Freight Trucks are the larger, more powerful ones. Billboard Trucks have extra panels for more display area and therefore increased visual space, while the Cargo Vans are compact vehicles for easy driving and parking. Box trucks and freight trucks provide ample room for commercial truck lettering, which makes them perfect for adding space for visuals, such as photographs of people wearing your fashion pieces.

This is the age when consumers want to connect with brands on a deeper level, and what better way to do this than by providing a human face for your Ankara Suits brand on a brightly colored backdrop? A vibrant color palette that matches your fashion brand can bring your truck to life. Try not to let color restrict your creativity. People generally have a positive response to bright colors, including reds, greens, blues and yellows, so consider giving your commercial truck lettering a multi-colored design that will stand out to all potential consumers.

The easiest way to ensure that your logo stands out is by making sure that the logo is large enough. Text should be at least three inches tall to ensure that everyone can read it from a distance. Text that is too small will be bland, boring and virtually invisible. A good rule of thumb is to use graphics that are ten times bigger than the text for maximum visibility. It’s essential that all lettering and logos are clearly legible in order to meet commercial truck lettering requirements that state that text must be readable from a distance of 50 feet.

Just because you’re in fashion doesn’t mean you need to overtly reflect your fashion sense on uniforms for the drivers. Be sure that the driver uniforms match the color scheme and overall aesthetic of the commercial truck lettering. This is another opportunity for basic branding that brands like Ankara Suits take advantage of in style.

Hiring a graphic designer is essential for creating a visually striking fashion brand commercial truck. This job requires more than just a few minutes in Photoshop or Illustrator. An expert graphic designer will understand the requirements for printing high-quality commercial truck lettering and will also know how to create a look that will grab attention, even from outside a car window going 70 miles per hour.

Fashion is about creating a new trend and pushing boundaries, and great fashion uses bold colors and unexpected combinations. Consider creating an ad campaign around the idea of a bold color palette and unique letter coverings on commercial trucks. Adidas was able to promote their new NMD sneaker model with a series of commercials featuring bright Bohemian artists banding their transparent letter coverings to the sides of bright red trucks: Be sure to consider what realistic outcome you’re looking to achieve when carrying out a new ad campaign. Be sure to seek out ROI by researching if there’s a market for what you’re setup to sell and what types of results you will need in order to pay for the ad campaign.